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Apple App Store publishing guide

Publicar app na Apple App Store: o que preparar antes da revisão iOS

A revisão da Apple costuma ser mais rígida que o Google Play para projetos web to app. O app precisa ser útil no iOS, ter layout forte, valor claro, metadata correta, acesso para revisão e pagamentos conformes.

Prepare my App Store appSee iOS risks
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Publicar app na Apple App Store: de site para app Flutter

Publicar app na Apple App Store explica como o Wrapply transforma um site, PWA, projeto no-code ou web app criada com AI em um fluxo mobile completo. O guia cobre conversão de site para app, APK Android, AAB Google Play, código fonte Flutter, PWA, preparação iOS e publicação gerenciada.

Tutoriais localizados relacionados

  • Converter uma URL de site em um projeto Flutter pronto para app mobile.
  • Entender quando escolher APK, AAB, PWA, suporte iOS ou código fonte completo.
  • Preparar nome do app, ícone, descrição, keywords, privacy policy e requisitos das lojas.
  • Usar publicação gerenciada se quiser que o Wrapply valide, personalize e envie o app.

Wrapply Web to App

Publicar app na Apple App Store explica como o Wrapply transforma um site, PWA, projeto no-code ou web app criada com AI em um fluxo mobile completo. O guia cobre conversão de site para app, APK Android, AAB Google Play, código fonte Flutter, PWA, preparação iOS e publicação gerenciada.

O que você recebe Guia de arquivo APK Guia de arquivo AAB Código fonte Flutter Gerar meu app

What you need before App Store submission

Apple Developer accountRequired for certificates, identifiers, provisioning and App Store Connect.
iOS-ready buildThe app must be built, signed and tested for iPhone screen sizes.
App Store listingName, subtitle, description, keywords, category, screenshots and support URLs.
Review informationDemo account, reviewer notes, contact details and explanation of the app purpose.

Why Apple is harder for web-to-app

Apple often expects an app to provide a polished iOS experience and clear value beyond simply opening a website. A basic wrapper can be challenged if the layout, navigation or functionality feels too web-only.

Layout qualityWeb pages must fit iPhone screens without broken modals, clipped text or unusable menus.
App-like valueNavigation, branding and user flow should feel intentional, not just a browser frame.
Login-only appsApple needs demo credentials and a clear explanation of what reviewers should test.
PaymentsDigital goods, subscriptions and in-app services can require Apple In-App Purchase.
Privacy clarityData collection, account handling, tracking and support flows must be coherent.
Content and moderationUser-generated content, AI output and marketplaces may need extra policy handling.

Step-by-step App Store publishing flow

Prepare the iOS build.
Configure bundle identifier, signing, icons, launch screen, permissions and iPhone layout.
Create the App Store Connect record.
Add app name, primary language, bundle ID, SKU and app category.
Write metadata and ASO text.
Prepare title, subtitle, description, keywords, promotional text and support links.
Add screenshots.
Use clear screenshots that show app value and iOS-ready layout, not only raw website pages.
Complete privacy and review forms.
Declare data use, tracking, login access, contact details and review notes.
Submit and handle review.
Respond to Apple feedback, implement required changes and resubmit when needed.

In-app purchases and web checkout

This is the most sensitive area for iOS. If the app sells digital content, subscriptions, credits, premium access or digital services consumed inside the app, Apple may require In-App Purchase instead of a web checkout.

Physical goods, bookings and external services are usually easier to evaluate. Digital goods and subscriptions must be reviewed carefully before submission to avoid rejection or forced implementation changes.

How Wrapply can help with Apple review

Wrapply can evaluate whether your web-to-app project is suitable for iOS, improve app navigation, prepare listing text, screenshots, review notes and help manage rejection feedback. For complex payment flows, we can advise whether Flutter source-code customization or in-app purchase integration is needed.

For iOS, the safest approach is to review layout, app value, login access, privacy and payments before submission, not after the first rejection.
Request App Store supportManaged publishing service